Showing posts with label team. Show all posts
Showing posts with label team. Show all posts

Friday, December 5, 2014

Thanks to our RAW Team!

This December, the Bad Ferret Films team wraps our third year filming for RAW Natural Born Artists, and LA-based arts organization that supports local artists with showcases in cities around the globe. If you aren't familiar with these shows, here is an example of the work we do for them, the most recent promo video from the Richmond showcase:
 

After another great year, we want to say thanks to the team members of the RAW shows we worked this year.   We filmed over three dozen showcase in six different cities form NY to VA. So, while this isn't a complete list of the team members we worked with, it highlights some of the dynamic creative professionals we have the opportunity to work with through our association with RAW.
Thank you guys so much for another great year!  We are looking forward to working with RAW next year, and can't wait to see what exciting performances, artists, and fashion we get to film in 2015!

Monday, August 18, 2014

Crafting Videos: Marketing vs. Journalism

While studying visual journalism in school, marketing was the furthest thing from my mind. To be honest, I didn’t know much about it and didn’t care to. Advertising and marketing seemed one in the same: artfully showing the value of a product or service for sales purposes. Yuck. Two years later and here I am, mixing the journalism skills I learned with this complex industry of marketing.

As it turns out, crafting a video for journalistic use is not much different than doing so for marketing use. For instance, let’s compare a simple business profile video and a feature multimedia story. 
  • Chances are – unless it’s solely a natural sound piece – both will require an interview or voiceover, some kind of talking head telling a story so that the audience isn’t lost on the subject matter. 
  • Then, to supplement the interview, the video will usually include b-roll, additional footage that shows detail of what the subject is talking about. 
Both have the same basic formula: interview intertwined with b-roll. The difference is purpose.

The purpose of journalism is to inform the public on local, national, or global current events, while the purpose of marketing is to sell a product or service. Other than technical specifics, successful videos of either subject tend to contain the following characteristics:
  • Story: Journalistic videos are often based on a written article or can stand alone as a story. As humans, we are attracted to stories whether they present the pressing details first (as in journalism stories) or they follow the events of a typical plot line (as in films). There has been a trend in recent years for companies to include a story element in their marketing/advertising videos. Brands are encouraged to tell their unique story through commercial videos because it gives their customers an idea of their values and how they operate as well as a sense of experience rather than plain information.
  • Emotion: If it wasn't for emotion, there would be no reason for stories. We are emotional beings. Regardless of a story's content, it evokes some kind of emotion in each reader or viewer. Personally, I recall more heartbreaking journalistic pieces, while others may be more in sync with cheerful videos. Along with storytelling, companies frequently use emotion in marketing videos in order to attract people to their brand. To this day I still get a dreamy feeling when I see anything Disney-related. Perhaps I watched The Lion King a few too many times in my youth...
  • Truth: Whether you believe it or not, journalism is meant to be ethical, honest, and unbiased. Unless it's from a sensational tabloid, there is truth in a news story. Otherwise, what would be the point of producing it? People want truth, not lies. Marketing is no different. For the most part, there is an element of truth in a company's marketing plan because they are trying to attract loyal customers who continue to use their product. Companies that do lie through marketing are usually rewarded with backlash and a decrease in customers. 
While journalism videos are meant to inform and marketing videos are meant to stimulate sales, both hold more similarities than differences. Next time you see a McDonald's ad (whether you enjoy fast food or not), take a moment to analyze the elements. How do they use emotion and truth in their ad to tell their personal story and attract customers? After all, there is a reason they are the number one fast food brand in the world.

Monday, June 30, 2014

From the Field

Usually when we reference work “in the field” we really mean “from the venue”, “in the corporate offices of _________”, or “on location”, but this June brought us the first actual FIELD experience for Bad Ferret Films.  Over the weekend of June 21st, we shot the Trilogy Lacrosse Baltimore Masters Tournament on behalf of Prodigy Launch. This live event filming was different from our usual event filming in a few ways:
  1.  We were shooting on someone else’s equipment.
  2.  We were shooting continuous one-camera coverage of each event
  3.  We shot for 13 hours straight without a break longer than 10 minutes.
1) I hate shooting on other people's equipment.  I can do it.  I will do it.  We shoot on plenty of rented gear when a job calls for it.  But there are always going to be things you do because you must and never enjoy and this is one of those things for me.  My shooting style is heavily kinetic, and as a physical person I am always very aware of the interaction of body and equipment.  This could be because we do so much live filming on motion rigs and moving through crowds.  While moving through a crowd, or filming live music, or even catching a moment between actors there is a flow to how you interact with the camera.  And filming on someone else's rig puts a kink in the flow.  Working the equipment becomes mathematical, while shooting on your own rig allows you to dance.

2) Continuous coverage is nothing like creative coverage.  Now I could have told you this going into this project, but before this weekend of shooting it was something I knew only academically, not in practice.  It took a few games to really lock in on the flow of filming - this was exacerbated by the fact that neither of us knew anything about Lacrosse beyond the fact that it was a field sport.  We film plenty of live events, but we usually have 3 cameras running.  Each camera is responsible for getting the best coverage it can and no one camera operator is ever the only person with the shot.  Single camera coverage means there is no finding or setting up your shot, because you are already filming when the action changes, and you either catch it or you don't.  Once we got into the flow of the game there were moments that were fantastic - you see where the pass is going and land on the player down the field just in time to catch the mid-air steal!  And then you think I am awesome! That shot was perfect! I nailed that...wait, where's the ball...goddammit WHO HAS THE BALL!?  You have to be on your game the whole time.

3) Long shooting days are long. I am no newbie when it comes to long days on location. We’ve filmed upwards of 18 hours straight on indie film projects, and frequently have stretches where it’s one full day of filming after another (I think our longest stretch was 20 straight days of filming in a row while working on Massé).   Filming like that requires a particular kind of stamina, the kind where you just don’t let yourself sit down for longer than 10 minutes in order to maintain momentum, and can fuel yourself on redbull and/or coffee and snacks for days as long as your body is too busy to notice.  But this was something else entirely.  On day one, prepared for June heat, we froze when it was rainy, overcast, and windy all day long. On day two, more reasonably prepared, we baked in the sun for 10 hours.  13 hours of continuous filming when you are the only coverage means your body must be "on" and your brain must be "on" the whole time.  There were moments when both of us had to take our hands off our cameras to get our shivering under control.  On the whole, though, since the down time was almost nonexistent, the days went incredibly fast.

As a camera operator, the basics of filming are always the same:
  • know your equipment 
  • know yourself
  • know your objective 
  • get your shot
 I would film sports again in a heartbeat, and we had a great time (even if this rant-y post doesn't sound that way!).  But after spending a weekend working with sports videographers my appreciation for trained, specialized camera operators working in their field is immensely deepened. 

Tuesday, May 20, 2014

Upgrade Season!

Summer is upgrade season here at Bad Ferret, and this year, we are very excited to be adding some new gear to the kit, including upgrades in cameras, audio, and lighting.  We're starting the summer of 2014 by kicking off the new blog, launching a sale for discounted web videos for small businesses, and adding some new team members to the creative team at Bad Ferret Films.
In addition, we'll be filming on a variety of cameras over the summer, and will be posting reviews here as we work with different workflow on location.
Check back here to keep tabs on what we're up to as we continue to expand and improve our services and equipment!